LinkedIn Landing Pages

Show LinkedIn members a special page and get more connections.

5 Big Mistakes on Freelance Websites

and how to avoid them.

A/B split testing

Find out which changes really improve your site. (And which don't.)

Lifetime Value of a Customer: how much?

More than you think. Get 'em and keep 'em...

Averages can damage your site

"Frostbite in one leg and the other's on fire - on average you're fine." Sometimes averages can mislead...

5 places to get started on optimization

Where to start ? What to do next ?
5 ideas to keep you moving.

5 ways to save on AdWords

Get quality clicks for less.

AdWords: Kiwi Icons example

Boost your click-thru rates by trying different words.

Gifty Wedding Registry - Site Review

Review of a New Zealand wedding gift registry site

Meetup Preso

Usability and A/B split testing: presentation to Christchurch Web Design & Development Meetup