Find out which changes really improve your site. (And which don't.)
Top ecommerce vendor Victoria's Secret varies email subject lines, images, and calls-to-action.
Show LinkedIn members a special page and get more connections.
and how to avoid them.
More than you think. Get 'em and keep 'em...
"Frostbite in one leg and the other's on fire - on average you're fine." Sometimes averages can mislead...
Where to start ? What to do next ? 5 ideas to keep you moving.
Get quality clicks for less.
Boost your click-thru rates by trying different words.
Review of a New Zealand wedding gift registry site
Usability and A/B split testing: presentation to Christchurch Web Design & Development Meetup