multivariate testing

Victorias Secret A/B testing

Submitted by John on Fri, 12/06/2009 - 5:29am

Top ecommerce vendor Victoria's Secret varies email subject lines, images, and calls-to-action.

Tags:

Show LinkedIn members a special page and get more connections.

and how to avoid them.

A/B split testing

Find out which changes really improve your site. (And which don't.)

More than you think. Get 'em and keep 'em...

"Frostbite in one leg and the other's on fire - on average you're fine." Sometimes averages can mislead...

Where to start ? What to do next ?
5 ideas to keep you moving.

Get quality clicks for less.

Boost your click-thru rates by trying different words.

Review of a New Zealand wedding gift registry site

Meetup Preso

Usability and A/B split testing: presentation to Christchurch Web Design & Development Meetup