5 Big Mistakes on Freelance Websites
As a freelancer you are selling ... you.
And the salesman is ... you.
Future customers have already heard of you and often met you in person. They are coming to your website for one main reason:
To check your credibility.
Your website can also showcase your work or your service - but don't forget the main point: credibility.
#1. Looking like a home-made D-I-Y disaster
This is worse for your credibility than cutting your own hair.
Ask someone you really trust to tell you the truth.
There is no excuse when you can get a professionally-designed site for as little as £120.
Kevin's credibility is now deep-fried.
Your email address must be at your domain name.
Best practice is firstname @ your-company.com
or firstname.lastname @ ....
sales@... and info@... look a bit tired nowadays. As a freelancer you are selling yourself - so get personal.
#3. Not visiting your own site
- latest news from ... 2 years ago
- broken links
- email addresses that don't work
It's a cobwebsite.
Get a notepad and visit every page of your site. Write down what needs to change.
#4. Not explaining what you do and how it helps clients
If I introduce myself as an architect you can instantly fill in the blanks and figure what I could do and how it would benefit you.
If I say that I am a database indexing optimiser then this just leads to more questions: who would need me and what exactly would I do?
Some good answers for specialized roles involve an analogy: a "database doctor" or a "database coach". Maybe even a "database surgeon" which implies specialised expertise doing some very worthwhile (and expensive) treatment.
If you're not sure then remember that today's pain is an easier sell than tomorrow's gain so think
- fixing problems
- saving money
Doctor trumps coach.
#5. Not Spelling Out the Next Move
This is closely related to explaining what you do.
You need to spell out what the website visitor should do next - and how it's going to benefit her.
For the database man it could be something like "I can check your system remotely and say how much faster it will run after a tune up - call me now..."