Here is a quick summary of how we will optimise your website to get better results:
Many sites will get better results by just getting more visitors. Together we will use a mixture of these techniques:
Search engine optimization (SEO)
This means people finding your site using Google, Yahoo, and other search engines.
Many sites just need a few simple changes to get much more traffic from search engines. Highly competitive sectors need more advanced tactics.
More about SEO services
Pay per click (PPC) traffic
This is paying Google and others to advertise your site on their results pages. If a new customer is worth $200 to you, then paying $1 to get her to visit your site makes sense.
Other ways to get traffic...
- Adverts on other websites
- Offline adverts - eg newspapers, radio
- Trade directories
Offline sources of traffic are great when you have saturated the online sources - but also because people's brains are working differently when they are not online.
Better conversion rates
Once you get a visitor on your site, you need her to do something:
- Buy your product
- Call your number
- Come to your shop
- Complete an enquiry form
The jargon for this is "converting". The percentage of site visitors who take the next step is your conversion rate. The average for e-commerce sites is 2-3% and the best claim as much as 44%.
Whatever results you are achieving now, together we can improve your conversion rate, using a mixture of:
- A/B split testing
- Usability testing
- Best practice
- Continuous improvement
Let's talk about the results you want. Email me, John Hyde, at firstname.lastname@example.org
I will fully respect your privacy and promise to keep your plans, your problems, and your figures confidential.