More traffic to your site
Most online activity starts on a search engine, like Google, Yahoo, or Bing.
In the UK, 92% of searchers use Google.co.uk. There are 2 different ways to get your website on the Google results first page.
Pay Google (Pay-Per-Click)
You create your own adverts and pay Google when a searcher clicks on your ad.
Advantages of Pay-Per-Click advertising are:
- You control everything: traffic, budget, times, days
- Immediate start
- High-quality traffic with good conversion rates
Search Engine Optimisation (SEO)
This is free traffic if you don't put any price on the time and energy invested in getting a decent (page 1) ranking.
It's simple enough to get on page 1 for some searches - like your own company name.
For other more competitive keywords it may need a lot of effort and some advanced techniques. It will also take time - don't expect instant results.
Social media (FaceBook, Twitter, blogs) is another great source of visitors to your website.
Don't underestimate the time and planning needed to succeed in the web 2.0 arena.
Other offline media can also work:
- Newspapers and specialist magazines
- Radio and TV
- Company vans, stationery, brochures
Getting more traffic to your site is a good start. You also need vistors to do something.
Read about getting more action on your site.